Hire or train: Can anyone really be a UA manager?

Sep 7, 2016 IN Game Dev Talks

"Anyone can be a user acquisition manager."

That's what my girlfriend told me recently.

"Hah, you wish", I thought. Then I realized, she could be right.

Everyone can be a UA manager, but not everybody can be a good one.

It's not an easy job and very few appreciate it: trust me. I've been doing this for couple of years.