UA Resolutions for 2019
Jan 14, 2019 IN Marketing
2019 is going to be big for us in Pixel Federation. With 2 brand new games to launch very soon, 4 established titles in the app stores and lots of strategic challenges ahead, I stated my goals for the upcoming year.
UA Manager: How to raise players' interest in a f2p game?
Jan 14, 2019 IN Marketing
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Have you ever wondered how the players find out about games and what does it take to raise their interest in it? Yes, the 12th episode of our knowledge-sharing series will finally tackle the highly requested topic of User Acquisition in Free-to-Play game dev world. Check out our Senior UA manager Szilvi and her useful tips and advice.
Hire or train: Can anyone really be a UA manager?
Sep 7, 2016 IN Marketing
"Anyone can be a user acquisition manager."
That's what my girlfriend told me recently.
"Hah, you wish", I thought. Then I realized, she could be right.
Everyone can be a UA manager, but not everybody can be a good one.
It's not an easy job and very few appreciate it: trust me. I've been doing this for couple of years.
