Hire or train: Can anyone really be a UA manager?
Sep 7, 2016 IN Marketing
"Anyone can be a user acquisition manager."
That's what my girlfriend told me recently.
"Hah, you wish", I thought. Then I realized, she could be right.
Everyone can be a UA manager, but not everybody can be a good one.
It's not an easy job and very few appreciate it: trust me. I've been doing this for couple of years.
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