INFORMATION ABOUT PROCESSING OF PERSONAL DATA REGARDING DIRECT MARKETING OR MARKETING RESEARCH

This information of processing of personal data are addressed to the customers (players or other persons) of the PIXEL FEDERATION, s. r. o., who participate in the marketing research organized by the company or subscribe to Company services. Our company depends on the proper processing of its customer’s personal data. We are processing the data of our customers in accordance with Regulation (EU) 2016/679 of the European Parliament and the Council (General Data Protection Regulation, referred to as “GDPR”) as well as California’s Assembly Bill No. 375 (California Consumer Privacy Act, referred to as “CCPA”) and the relevant Slovak legislation no. 18/2018 Z. z. on the Protection of Personal Data and on the Amendment to Certain Acts (the “Act”).

Please, follow the text below in acquaintance to the processing of your personal data. The purpose of this document is to provide you with a clear answer to why we are processing your personal data, how we process it, what your rights according to this process are and provide you with other relevant information about processing your personal data.

CONTENT:

A. Terms related to the process of assessment of personal data

B. Who is the operator of your personal data?

C. Which personal data are we processing?

D. From which source are we collecting your personal data?

E. Which are the main purposes for processing of your personal data?

F. To whom can be your personal data provided?

G. Where are your personal data being processed?

H. How long do we keep your personal data in evidence?

I. Profiling and the process of an automated decision

J. Your rights related to processing of your personal data

K. How can you get more information and enforce your rights?

A. Terms related to the process of assessment of personal data

Please, get acquainted with basic terms listed on this document, which can be useful to you for the better understanding of this document.

Personal data – any information regarded to the identified and identifiable individual, e. g. name, surname, date of birth, telephone number, e-mail address, user ID, IP address, etc.,

Affected person – an individual, to which the personal data are related,

Processing of personal data – an operation or set of the operations with personal data, e. g. collecting, recording, organizing, storing, changing, using, providing to third parties or deleting,

Operator – an individual or legal person, which determines the purpose and ways related to the processing of your personal data; this competence can be transferred to the intermediary,

Intermediary – an individual or legal person, a public authority, an agency or other subject, which processes the personal data for the operator and in his name,

Purpose – a reason, why personal data are being processed by the operator,

Special categories of personal data – a sensitive personal information, which is defined by its specific character, e. g. health or biometric data to identify the person,

Authorized (legitimate) interest – an interest of operator or any other subject that results in the need to process the personal data, if it prevails over the interest of the affected person,

Profiling – any automated processing of personal data, which consists of the use of personal data to evaluate certain personal aspects of the affected person,

Recipient – an individual, legal person, public authority or any other subject, to whom are personal data provided.

B. Who is the operator of your personal data?

The controller of your personal data is PIXEL FEDERATION, s. r. o. with registered residence: Einsteinova 19, Bratislava 851 01, Slovakia, IČO: 36 816 388, registered in the Commercial Register of the City Court Bratislava III, section: Sro, insertion no. 47333/B (thereinafter in text referred to as "Company"). The Company determines the purpose and ways of the processing of your personal data.

Basic information about Company: Einsteinova 19, 851 01 Bratislava, Slovakia.

For questions concerning the processing of your personal data by the Company feel free to contact us via the support@pixelfederation.com or privacy@pixelfederation.com email address or by writing at PIXEL FEDERATION, s. r. o., Einsteinova 19, Bratislava 851 01, Slovakia.

C. Which personal data are we processing?

The Company collects and processes personal data that is necessary to provide you with services which you have chosen or activities in which you have agreed to participate or, where appropriate, to protect itself and its legitimate interests. The Company processes primarily the next categories of personal data (not all necessary):

I. Identifiers: name, surname, age, gender, e-mail address, unique identifier of a player (User ID)
II. Internet or other similar network activity: IP address, Cookies files
III. Geolocation data: country
IV. Information you provide: the information you voluntarily provide to sign up for email alerts or newsletters, use social features like forums or chat, register for early access to our games, use our developer tools (including to create and publish games and other content), complete surveys, or contact us through players support requests or customer service.

D. From which source are we collecting your personal data?

The Company collects your personal data in particular from you, especially when completing surveys, or contacting us through players support requests or customer service or when you subscribe to our services (e.g. newsletter). Your personal data can be also collected from other subjects – third parties, through linked processors, by completing a questionnaire, however only on the basis of your personal authorization provided to these subjects in order to grant your data to the Company.

E. Which are the main purposes for processing of your personal data?

For the reason of marketing research

For this purpose, mainly through surveys, you voluntarily provide information about you, of your interactions with Company, as well as different areas, in which you are interested in, which Company use to improve their services and communication with customers.

For the reason of direct marketing

For this purpose, mainly through service (such as newsletter, etc.) subscribing, you voluntarily provide information about you, of your interactions with Company, as well as different areas, in which you are interested in, which Company use to inform you about their services and communication with customers.

F. To whom can be provided your personal data?

Processors

We process your personal data to their fullest possible extent internally within the Company. Your personal data are being provided to other subjects only when it’s necessary to achieve the purpose of processing (such as email provider or server rental company cloud software platform and survey company).

We do not sell your personal data to other businesses. Your personal data might be in some cases disclosed to and processed by our intermediaries for a business purpose (see below), however personal data are in those cases not shared for monetary or other valuable consideration.

Intermediaries

Company cooperates in the case of some activities with external subjects, which process personal data under the name of the Company (thereinafter “Intermediaries”). Intermediaries process personal data always on the basis of a contract between the Company and intermediary. Current company intermediaries are:

Server rental company /Lightstorm, s.r.o./, Web Services Twilio and Amazon Web Services, cloud software platform /ActiveCampaingn/ and survey company /Alchemer/), customer support /Theymes/.

Public authorities

Your personal data can be provided to public authorities in case of imposition by law or this advance is necessary for the fulfillment of law’s obligations. Public authorities include in particular courts and authorities involved in criminal investigation, etc.

G. Where are your personal data being processed?

Your personal data are being processed on servers within the so-called cloud services, provided through third parties on the basis of a contract between the Company and particular third party. These companies are from the point of view of processing the personal data perceived as an intermediary.

H. How long do we keep your personal data in evidence?

Company processes your personal data for purposes of marketing research for long as it’s necessary for the research.

Company processes your personal data for purposes of direct marketing for long as it’s necessary for the service,but no longer than 1 year from service unsubscribing.

Company applies the principle of minimalization, which means that after the duration of processing your personal data expires, the personal data will be anonymized or deleted from databases and information systems of the Company and are deleted 10 years after the completion/sending a questionnaire/form about marketing research or unsubscribe from direct marketing service at the latest.

I. Profiling and the process of an automated decision

Company doesn’t implement in relation to you and your personal data an automatic individualized decision-making including profiling, that could cause legal effects on your person.

J. Your rights related to processing of your personal data

You have the following rules in relation to the processing of your personal data:

Access to personal data

You have the right to request information on whether we process personal data about you as well as to request access to this personal data. You have the right to know why we collect the personal data and how we process it, what kind of personal data we process, which organizations receive the personal data and how the personal data is stored.

In case you are California resident, you have the right that we disclose to you (i) the categories of personal information we collected about you and the categories of sources from which we collected such information; (ii) the specific pieces of personal information we collected about you; (iii) the business or commercial purpose for collecting personal information about you; and (iv) the categories of personal information about you that we shared or disclosed and the categories of third parties with whom we shared or to whom we disclosed such information in the preceding 12 months.

Objection to the processing

You have right to object to the processing of your personal data in case the processing is being carried due to the legitimate interest of the Company. In case Company won’t exhibit that there exist necessary and legitimate reasons for processing, which prevail over your own interests, rights and freedom, or reasons for demonstration, applying or defense of the law requirements, Company will end processing of personal data based on your objection and without undue delay.

Where processing is based on consent, you have the right to withdraw your given consent for Company’s use of your personal data at any time. The withdrawal of the approval does not have any effect on the legitimacy of the processing before it was taken back.

You always have the right to object to our processing of your personal data for direct marketing purposes.

Correction of personal data

You have right to demand correction of inaccurate or incomplete personal data, limitation of our processing and completion of incomplete personal data. Company is obligated to correct or complete your personal data without undue delay, always based on available technical options.

Deletion of personal data

You have the right to demand the deletion of your personal data without undue delay. However, Company may deny your deletion request if retention of your personal is necessary for the purposes for which the data were collected.

Restriction of processing

You have the right to request that the processing of your personal data is restricted. There is a risk that we will be unable to provide you with our services during the time the processing is restricted.

The portability of personal data

Under some circumstances you have the right to gain access to your personal data in a structured, commonly used and machine-readable format (data portability) and have the right to transmit those data to another controller (if it’s technically possible). This right is limited to personal data that you have provided us with, if it is being processed for the purpose of fulfilling a contract with you or based on your consent.

Non-discrimination

We will not discriminate against you for exercising any of your rights. Unless permitted by the CCPA, we will not a) deny you use of our Services, b) charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, c) provide you a different level or quality of services, d) suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Other information

You may be required to submit proof of your identity for these requests to be processed as a verifiable consumer request. We may not be able to comply with your request if we are unable to confirm your identity or to connect the information you submit in your request with personal information in our possession. You may designate an authorized agent to make a request on your behalf subject to proof of identity and authorization.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

K. How can you get more information and enforce your rights?

In case you have questions about the processing of your personal data or you want to know more information, you can contact us by writing us on our address: PIXEL FEDERATION, s. r. o., with registered residence: Einsteinova 19, Bratislava 851 01, Slovakia, or by e-mail address: support@pixelfederation.com or privacy@pixelfederation.com.

This document will be regularly updated. Status as of 1st of August 2026.