Hire or train: Can anyone really be a UA manager?

Sep 7, 2016 IN Marketing

"Anyone can be a user acquisition manager." That's what my girlfriend told me recently. "Hah, you wish", I thought. Then I realized, she could be right. Everyone can be a UA manager, but not everybody can be a good one. It's not an easy job and very few appreciate it: trust me. I've been doing this for couple of years.

Matej Lančarič
Head of Mobile Marketing